Transforming followers into fans: a study of Chinese users...

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Online Information Review 2017 / 09

Transforming followers into fans: a study of Chinese users of the WeChat Official Account

Guo, Lingyun, Zhang, Mingli, Kang, Kai, Hu, Mu, O'Connor, Stephen, Ruiz-Mafe, Carla
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Language:
english
Journal:
Online Information Review
DOI:
10.1108/oir-01-2016-0013
Date:
September, 2017
File:
PDF, 471 KB
english, 2017
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