When does ‘liking’ a charity lead to donation behaviour? Exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine, Buil, Isabel, de Chernatony, Leslie, Lee, Nick, Wymer, WalterLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-03-2017-0210
Date:
October, 2017
File:
PDF, 832 KB
english, 2017