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Journal of Services Marketing 2017 / 10

Bricks or clicks? Understanding consumer usage of retail mobile apps

Newman, Christopher L., Wachter, Kathleen, White, Allyn
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Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/JSM-08-2016-0289
Date:
October, 2017
File:
PDF, 297 KB
english, 2017
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