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When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory
Round, Griff, Roper, Stuart, Lee, Nick, Goulding, ChristinaLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-06-2016-0360
Date:
October, 2017
File:
PDF, 496 KB
english, 2017