When and why does the name of the brand still matter?...

  • Main
  • 2017 / 10
  • When and why does the name of the brand still matter?...

When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory

Round, Griff, Roper, Stuart, Lee, Nick, Goulding, Christina
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-06-2016-0360
Date:
October, 2017
File:
PDF, 496 KB
english, 2017
Conversion to is in progress
Conversion to is failed