How brand loyal shoppers respond to three different brand...

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European Journal of Marketing 2017 / 10

How brand loyal shoppers respond to three different brand discontinuation scenarios

Hebblethwaite, Denisa, Parsons, Andrew G, Spence, Mark T., Lee, Nick, Dennis, Charles
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-08-2016-0443
Date:
October, 2017
File:
PDF, 718 KB
english, 2017
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