Optimal Pricing/Ordering and Advertising Investment...

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Optimal Pricing/Ordering and Advertising Investment Strategies for a Capital-constrained Retailer

Cao, Bin, Zhou, Yong-Wu, Xie, Wei, Zhong, Yuanguang
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Language:
english
Journal:
Computers & Industrial Engineering
DOI:
10.1016/j.cie.2017.09.051
Date:
October, 2017
File:
PDF, 667 KB
english, 2017
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