When the arts inspire businesses: Museums as a heritage...

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Journal of Business Research 2017 / 10

When the arts inspire businesses: Museums as a heritage redefinition tool of brands

Chaney, Damien, Pulh, Mathilde, Mencarelli, Rémi
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.10.023
Date:
October, 2017
File:
PDF, 326 KB
english, 2017
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