Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications
Massiera, Philippe, Gilmore, Audrey, Sellami, MohamedLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384036
Date:
October, 2017
File:
PDF, 1.12 MB
english, 2017