Marketing illegitimacy within SMEs: learning triggers and...

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Marketing illegitimacy within SMEs: learning triggers and influence on marketing communications

Massiera, Philippe, Gilmore, Audrey, Sellami, Mohamed
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384036
Date:
October, 2017
File:
PDF, 1.12 MB
english, 2017
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