Consumers as legitimating agents: how consumer-citizens...

  • Main
  • 2017 / 10
  • Consumers as legitimating agents: how consumer-citizens...
International Journal of Consumer Studies 2017 / 10

Consumers as legitimating agents: how consumer-citizens challenge marketer legitimacy on social media

Lillqvist, Ella, Moisander, Johanna, Firat, Fuat
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
International Journal of Consumer Studies
DOI:
10.1111/ijcs.12401
Date:
October, 2017
File:
PDF, 562 KB
english, 2017
Conversion to is in progress
Conversion to is failed