The value of art in marketing: An emotion-based model of how artworks in ads improve product evaluations
Estes, Zachary, Brotto, Luisa, Busacca, BrunoLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.10.017
Date:
October, 2017
File:
PDF, 577 KB
english, 2017