Mobile advertising to Digital Natives: preferences on...

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Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality

Smith, Katherine Taken
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384043
Date:
October, 2017
File:
PDF, 1.00 MB
english, 2017
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