![](/img/cover-not-exists.png)
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
Smith, Katherine TakenLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384043
Date:
October, 2017
File:
PDF, 1.00 MB
english, 2017