Book Review: What is ‘Integrated Marketing...

Book Review: What is ‘Integrated Marketing Communication’?SchultzD. E., Patti,C. H. and Kitchen,P. J. (2011), The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace, Routledge, hardback, £80, 136 pages.

Spickett-Jones, J. Graham
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Volume:
36
Language:
english
Journal:
Journal of General Management
DOI:
10.1177/030630701103600408
Date:
June, 2011
File:
PDF, 123 KB
english, 2011
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