The Impact of Celebrity Expertise on Advertising...

Vision The Journal of Business Perspective 2017 / 10

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Thomas, Tijo, Johnson, Johney
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Language:
english
Journal:
Vision: The Journal of Business Perspective
DOI:
10.1177/0972262917733174
Date:
October, 2017
File:
PDF, 595 KB
english, 2017
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