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Strategic Marketing Effectiveness and Its Relationship to Corporate Culture and Beliefs: A Cross-National Study
Norburn, David, Birley, Sue, Dunn, MarkVolume:
18
Language:
english
Journal:
International Studies of Management & Organization
DOI:
10.1080/00208825.1988.11656481
Date:
June, 1988
File:
PDF, 1.02 MB
english, 1988