[IEEE 2017 18th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD) - Kanazawa, Japan (2017.6.26-2017.6.28)] 2017 18th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD) - A study of factors influencing intention to purchase local community product on E-Commerce website: The case of One Tambon One Product (OTOP) in Thailand