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Advances in Global Marketing || International Marketing Research: A State-of-the-Art Review and the Way Forward
Leonidou, Leonidas C., Katsikeas, Constantine S., Samiee, Saeed, Aykol, BilgeVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-61385-7_1
File:
PDF, 230 KB
english, 2018