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Uncertainty avoidance and the exploration-exploitation trade-off
Broekhuizen, Thijs, Giarratana, Marco, Torres, Anna, Lee, Nick, Dawes, JohnGLanguage:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-05-2016-0264
Date:
October, 2017
File:
PDF, 671 KB
english, 2017