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The country of origin effect on consumer purchase intention: PLS modelling
Nellikunnel, Syriac, Haldorai, Kavitha, Rahman, Abdul, Zangose, MwanzaVolume:
19
Year:
2017
Language:
english
Journal:
International Journal of Business and Globalisation
DOI:
10.1504/IJBG.2017.087219
File:
PDF, 262 KB
english, 2017