The Role of Differentiation in Markets Driven by...

California Management Review 2003 / SPR Vol. 45; Iss. 3

The Role of Differentiation in Markets Driven by Advertising

David A. Soberman
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Volume:
45
Language:
english
Journal:
California Management Review
DOI:
10.2307/41166179
Date:
January, 2003
File:
PDF, 1.70 MB
english, 2003
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