Optimal depth and timing of price promotions in a...

Journal of Business Research 2018 / 02 Vol. 83

Optimal depth and timing of price promotions in a vertically differentiated product line

Zhang, Zelin, Dong, Xiaodan, Mantrala, Murali, Zhang, Yihao
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Volume:
83
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.10.044
Date:
February, 2018
File:
PDF, 571 KB
english, 2018
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