Comparing children's explicit and implicit understanding of...

International Journal of Advertising 2017 / 11 Vol. 36; Iss. 6

Comparing children's explicit and implicit understanding of advertising and placement on TV

Uribe, Rodrigo, Fuentes-García, Alejandra
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Volume:
36
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1384197
Date:
November, 2017
File:
PDF, 702 KB
english, 2017
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