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International brand alliances and co-branding: antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen, Butt, Muhammad Mohsin, Heffernan, TroyLanguage:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2017.1393785
Date:
October, 2017
File:
PDF, 1.56 MB
english, 2017