Development of a model to analyze HEI image: a case based...

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Journal of Marketing for HIGHER EDUCATION 2017 / 10

Development of a model to analyze HEI image: a case based on a private and a public university

Alcaide-Pulido, Purificación, Alves, Helena, Gutiérrez-Villar, Belén
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Language:
english
Journal:
Journal of Marketing for Higher Education
DOI:
10.1080/08841241.2017.1388330
Date:
October, 2017
File:
PDF, 1.90 MB
english, 2017
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