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Critical Studies in Media Communication 2017 / 10

An impulse to exploit: the behavioral turn in data-driven marketing

Nadler, Anthony, McGuigan, Lee
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Language:
english
Journal:
Critical Studies in Media Communication
DOI:
10.1080/15295036.2017.1387279
Date:
October, 2017
File:
PDF, 1.27 MB
english, 2017
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