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Making Warnings About Misleading Advertising and Product Recalls More Effective: An Implicit Attitude Perspective
Trendel, Olivier, Mazodier, Marc, Vohs, Kathleen D.Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0305
Date:
October, 2017
File:
PDF, 1.36 MB
english, 2017