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Journal of Business Ethics 2017 / 10

Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis

Song, Reo, Kim, Ho, Lee, Gene Moo, Jang, Sungha
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Language:
english
Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-017-3720-2
Date:
October, 2017
File:
PDF, 1.00 MB
english, 2017
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