Role of the stadium in the value enhancement process of a...

Role of the stadium in the value enhancement process of a rugby union match

Boissel, Jérôme, des Garets, Véronique, Plichon, Véronique
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Volume:
26
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1377755
Date:
January, 2018
File:
PDF, 1.26 MB
english, 2018
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