Opportunities and challenges of value co-creation: the role...

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International Journal of Contemporary Hospitality Management 2017 / 10

Opportunities and challenges of value co-creation: the role of customer involvement in hotel service development

Ma, Shuang, Gu, Huimin, Wang, Yonggui, Hampson, Daniel P, Okumus, Fevzi, Xie, Lishan
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Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-08-2016-0479
Date:
October, 2017
File:
PDF, 553 KB
english, 2017
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