[IEEE 2017 International Conference on System Science and Engineering (ICSSE) - Ho Chi Minh City, Vietnam (2017.7.21-2017.7.23)] 2017 International Conference on System Science and Engineering (ICSSE) - Determining the effects of marketing mix on customers' purchase decision using the grey model GM(0,N) - case study of the western style coffeehouse chains in Vietnam
Chai, Yu-Chien, Huang, Ying-Fang, Dang, Hoang-SaYear:
2017
Language:
english
DOI:
10.1109/ICSSE.2017.8030940
File:
PDF, 2.99 MB
english, 2017