Now You See Me, But You Don't Know: Consumer Processing of...

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Journal of Interactive Advertising 2017 / 11

Now You See Me, But You Don't Know: Consumer Processing of Native Advertisements in Online News Sites

Jiang, Mengtian, McKay, Brigitte A., Richards, Jef I., Snyder, Wally
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Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2017.1399839
Date:
November, 2017
File:
PDF, 1.34 MB
english, 2017
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