![](/img/cover-not-exists.png)
Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines
Sellers-Rubio, Ricardo, Mas-Ruiz, Francisco, Sancho-Esper, FrancoLanguage:
english
Journal:
Agribusiness
DOI:
10.1002/agr.21526
Date:
November, 2017
File:
PDF, 255 KB
english, 2017