Firm reputation, advertising investment, and price premium:...

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Firm reputation, advertising investment, and price premium: The role of collective brand membership in high-quality wines

Sellers-Rubio, Ricardo, Mas-Ruiz, Francisco, Sancho-Esper, Franco
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Language:
english
Journal:
Agribusiness
DOI:
10.1002/agr.21526
Date:
November, 2017
File:
PDF, 255 KB
english, 2017
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