Types of value and cost in consumer-green brands...

Journal of Consumer Behaviour 2017 / 11

Types of value and cost in consumer-green brands relationship and loyalty behaviour

Papista, Erifili, Chrysochou, Polymeros, Krystallis, Athanasios, Dimitriadis, Sergios
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Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1690
Date:
November, 2017
File:
PDF, 194 KB
english, 2017
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