Meta-analysis: integrating accumulated knowledge

Journal of the Academy of Marketing Science 2017 / 11

Meta-analysis: integrating accumulated knowledge

Grewal, Dhruv, Puccinelli, Nancy, Monroe, Kent B.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0570-5
Date:
November, 2017
File:
PDF, 1.08 MB
english, 2017
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