Manuscript Title: Brand Value Co-creation in Social...

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Computers in Human Behavior 2017 / 11

Manuscript Title: Brand Value Co-creation in Social Commerce: The Role of Interactivity, Social Support, and Relationship Quality

Tajvidi, Mina, Wang, Yichuan, Hajli, Nick, Love, Peter E.D.
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Language:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2017.11.006
Date:
November, 2017
File:
PDF, 600 KB
english, 2017
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