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Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands
Carsana, Laurence, Jolibert, AlainVolume:
40
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2017.10.006
Date:
January, 2018
File:
PDF, 273 KB
english, 2018