Development and testing of an instrument to determine Musical Fit in audio–visual advertising
Herget, Ann-Kristin, Schramm, Holger, Breves, PriskaLanguage:
english
Journal:
Musicae Scientiae
DOI:
10.1177/1029864917731127
Date:
October, 2017
File:
PDF, 437 KB
english, 2017