Psychological targeting as an effective approach to digital...

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Proceedings of the National Academy of Sciences 2017 / 11

Psychological targeting as an effective approach to digital mass persuasion

Matz, S. C., Kosinski, M., Nave, G., Stillwell, D. J.
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Language:
english
Journal:
Proceedings of the National Academy of Sciences
DOI:
10.1073/pnas.1710966114
Date:
November, 2017
File:
PDF, 849 KB
english, 2017
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