Marketers’ use of alternative front-of-package nutrition...

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Journal of the Academy of Marketing Science 2017 / 11

Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

Newman, Christopher L., Burton, Scot, Andrews, J. Craig, Netemeyer, Richard G., Kees, Jeremy
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0568-z
Date:
November, 2017
File:
PDF, 910 KB
english, 2017
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