Rethinking business segmentation: a conceptual model and...

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Journal of Strategic Marketing 2017 / 11

Rethinking business segmentation: a conceptual model and strategic insights

Brotspies, Herbert, Weinstein, Art
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2017.1384750
Date:
November, 2017
File:
PDF, 982 KB
english, 2017
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