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[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing Transformation: Marketing Practice in an Ever Changing World || Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian and Hedonic Products? An Abstract
Rossi, Patricia, Krey, NinaVolume:
10.1007/97
Year:
2018
Language:
english
DOI:
10.1007/978-3-319-68750-6_27
File:
PDF, 122 KB
english, 2018