Culture’s Impact on Customer Motivation to Engage in...

Culture’s Impact on Customer Motivation to Engage in Professional Service Enactments

Schumann, Jan H., Wünderlich, Nancy V., Zimmer, Marcus S.
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Volume:
64
Language:
english
Journal:
Schmalenbach Business Review
DOI:
10.1007/BF03396894
Date:
April, 2012
File:
PDF, 187 KB
english, 2012
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