The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship
Koronaki, Eirini, Kyrousi, Antigone G., Panigyrakis, George G.Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.10.018
Date:
November, 2017
File:
PDF, 344 KB
english, 2017