Joint advertising of complementary products sold through an...

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International Journal of Production Research 2017 / 11

Joint advertising of complementary products sold through an independent retailer

Karray, Salma, Sigué, Simon Pierre
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Language:
english
Journal:
International Journal of Production Research
DOI:
10.1080/00207543.2017.1399224
Date:
November, 2017
File:
PDF, 1.50 MB
english, 2017
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