Buying brands at both regular price and on promotion over...

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Australasian Marketing Journal (AMJ) 2017 / 11

Buying brands at both regular price and on promotion over time

Scriven, John, Clemente, Maria, Dawes, John, Trinh, Giang, Sharp, Byron
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2017.10.006
Date:
November, 2017
File:
PDF, 411 KB
english, 2017
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