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Social diffusion and loyalty programs: a path to succeed.
Pimpão, Pedro, Correia, Antónia, Duque, João, Zorrinho, José Carlos, Okumus, Fevzi, Okumus, FevziLanguage:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-04-2016-0214
Date:
November, 2017
File:
PDF, 585 KB
english, 2017