Social diffusion and loyalty programs: a path to succeed.

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International Journal of Contemporary Hospitality Management 2017 / 11

Social diffusion and loyalty programs: a path to succeed.

Pimpão, Pedro, Correia, Antónia, Duque, João, Zorrinho, José Carlos, Okumus, Fevzi, Okumus, Fevzi
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Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-04-2016-0214
Date:
November, 2017
File:
PDF, 585 KB
english, 2017
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