Brand strategies in social media in hospitality and tourism

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International Journal of Contemporary Hospitality Management 2017 / 11

Brand strategies in social media in hospitality and tourism

Moro, Sérgio, Rita, Paulo, Okumus, Fevzi, Okumus, Fevzi
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Language:
english
Journal:
International Journal of Contemporary Hospitality Management
DOI:
10.1108/IJCHM-07-2016-0340
Date:
November, 2017
File:
PDF, 817 KB
english, 2017
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