Managing brand identity strategy: how professional football...

Journal of Business Strategy 2017 / 11 Vol. 38; Iss. 6

Managing brand identity strategy: how professional football wins the game

Blumrodt, Jens, Huang-Horowitz, Nell C.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
38
Language:
english
Journal:
Journal of Business Strategy
DOI:
10.1108/JBS-08-2016-0083
Date:
November, 2017
File:
PDF, 137 KB
english, 2017
Conversion to is in progress
Conversion to is failed