Does the type of attribute matter? Examining whether...

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Journal of Brand Management 2017 / 11

Does the type of attribute matter? Examining whether underlying factors explain product attribute preference

Wilkie, Dean C. H., Johnson, Lester W., Chin, Wynne W.
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0082-0
Date:
November, 2017
File:
PDF, 530 KB
english, 2017
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