Linking social media to customer relationship management...

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Linking social media to customer relationship management (CRM): a qualitative study on SMEs

Guha, Sushmita, Harrigan, Paul, Soutar, Geoff
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Language:
english
Journal:
Journal of Small Business & Entrepreneurship
DOI:
10.1080/08276331.2017.1399628
Date:
November, 2017
File:
PDF, 439 KB
english, 2017
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