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Journal of Brand Management 2017 / 9

Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign

Samuel, Anthony, Taylor, Dan, White, Gareth R. T., Norris, Matthew
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-017-0067-z
Date:
September, 2017
File:
PDF, 722 KB
english, 2017
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